City Guide NY

By CG News Desk

November 18,2010

The city’s newest entertainment experience – THE RIDE – gets a seasonal update this month designed to give patrons a new perspective on New York City during the holidays. Starting Nov. 22, 2010, THE RIDE’s 4.5-mile journey through midtown Manhattan on a 49-seat travelling theater will incorporate Christmas-themed surprises, music, and performances into a critically acclaimed live show that unfolds on the streets.

“The streets of New York have the most beautiful holiday sights and sounds you’ve ever seen, and THE RIDE gives you a front-row seat to it all,” says President and Chief Executive Officer Jonathan Danforth. “From holiday music and surprise Santa appearances to a Nutcracker-inspired dance in Columbus Circle, THE RIDE is the best way to experience the beauty and excitement of New York all season long.”

THE RIDE’s custom vehicles have stadium seats; riders face sideways to look through floor-to-rooftop windows that make the streets, crowds, and building façades feel like a show designed just for them. On-board hosts lead audiences through midtown Manhattan, comment on the area’s history and sites, and incorporate performers along the route who entertain and interact with passengers. THE RIDE was created by Brooklyn-based entertainment entrepreneur Michael Counts, written by John Bobey, and directed by Daniel Goldstein.