On Monday, Wednesday and Fridays Free 10-minute Pop-Up Rides are available as a “tasting” version of the 75-minute ride.The Pop-Ups leave at 12:00 noon from the Marriott Marquis in Times Square on Mondays and Wednesdays. On Fridays the Pop-Ups leave from Bryant Park, Union Square and Madison Park. Be careful because the result of this introduction is a steady stream of seduced customers to “The Ride’s” box Office on 42nd Street between Broadway and Eighth Avenue.

“The Ride”has played twenty-eight months of sold-out, multi-million-dollar, state-of-the-art, electronically interactive tours of the Midtown Area of the Greatest City in the World. Over 75,000 very happy customers have supported the 4.2-mile journey that has been termed “a Passport to New York City.”

There are four buses which together make up New York’s spectacular fleet of traveling theatres. “The Ride” was inaugurated on October 11, 2010 to across-the-board critical acclaim. On May 3, 2012 CEO/President Richard Humphrey launched “The Ride’s” second season with the introduction of “The Fazzino Ride.”New motor coaches, a new cast, new themes, new management and a new Box Office located at Madame Tussauds on 42nd Street in Times Square. More across-the-board critical acclaim. More added performances.

The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These multi-million dollar coaches are equipped with surround sound, 3,000 LED lights and 40 video screens. They are, in essence, rolling state-of-the-art theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. Each motor coach’s external speakers and lighting allow riders and on-board performers to interact with THE RIDE’S street performers as well as anyone else they pass on the street.
From: http://www.t2conline.com/free-rides-on-the-drama-desk-nominated-the-ride/