New York Post
By Cindy Adams
October 14, 2010
Listen, my children, and you shall hear of the midnight ride — not of Paul Revere — but of the new bus The Ride, which goes in the after noon.
Three new, custom-built, amped-up, rock-star-sized buses, the tallest allowed by federal law, are 13 feet high, 45 feet long, 8 feet wide, with three rows of stadium seating facing massive windows. Each costs $1.25 million, starts at the Marriot Marquis where they have a box office, chugs through the Theater District, has joking, singing male and female hosts, multimedia audio, video and wireless shtick plus street performers interacting on sidewalks.
NYC landmarks become backdrops as you see city dwellers, 3,000 food carts that charge $4 for kabobs and $5 for Rolaids, traffic, Grand Central, Times Square, 13,000 taxis around except when you need one. And there’s traffic, Columbus Circle, Chrysler Building, cranky cops, positioned-curbside entertainers like a dancer with a cane, a replay of that WWII sailor kissing that girl, and traffic.
An IMAX theater’s worth of equipment — 3,000 LED lights, 40 video monitors emulating even subway sounds — gets shoved into the size of a downtown studio apartment and gives you info: 3,328 apartments in one cockamamie neighborhood of Manhattan, Carnegie Hall began in 1891, Central Park’s land is worth $528 billion today, and “You can always tell a tourist — he’s unarmed.”
With the city a stage, our male host announced every flyspeck, horseflop, garlicky hotdog, panhandling bum between 59th and 42nd. You could almost smell the falafel. He used phrases like “Only in New York, kids, only in New York.” He said he loves New York, New York’s the world’s greatest, nothing’s like New York. Then I asked where in New York this kid was born and he said: “Alaska.” Not my problem, but to him even Utah looks great.
To catch a ride, log onto experiencetheride.com. I know because for 90 minutes I schlepped around on it. The Ride is a sightseeing bus on steroids.