Welcome, 2017! It’s THE RIDE here, with some thoughts about New Year’s resolutions. I love all that the New Year represents: new beginnings, fresh opportunities, and the chance to make everything just a little bit better. And while I’m proud of all that I’ve accomplished so far in my quest to provide innovative ways to experience the sights of New York City, I’m excited to do more. And so for 2017, I resolve to make more people happy.

Wow, you might say. That’s an ambitious goal for a sightseeing bus, even for a handsome, multi-million dollar, custom-built motor coach like yourself. How are you going to do that?

It’s simple, I would respond, I’m going to lower prices on both THE RIDE and THE TOUR. Making these NYC experiences more affordable will mean that more people—both visitors to the Big Apple and longtime New Yorkers—can enjoy these unparalleled, critically-acclaimed journeys through the city streets.

Scientific research shows that spending money on experiences leads to greater happiness than spending money on material possessions. So since my new low prices will allow more people to enjoy all the fun that THE RIDE and THE TOUR offer, more people will be happy! Whether they are with a group of family or friends, or traveling by themselves, they’ll make special memories that will last a lifetime.

How low can I go? Here’s the exciting news: prices for THE RIDE will be reduced from $74 to $55, while the cost of THE TOUR will go from $45 to $35. Those are amazing savings! Enough for you to invite an extra person along with you—and spread the happiness this year!

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Safety Advisory

SAFETY ADVISORY: THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE COULD AGGRAVATE CERTAIN HEALTH CONDITIONS. The experience involves motion, sideways seating on the bus, constant starting and stopping, loud music, sounds effects, theatrical and strobe lighting, multiple television screens, and virtual reality moments specifically on THE DOWNTOWN EXPERIENCE. There is also a simulation which involved floor shaking, sudden tilting and jarring actions, in addition to loud sounds and flashing lights. THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE are not recommended for guests with motion sickness or dizziness, sensitivity to strobe or other lighting effects, back, neck, or similar physical conditions, heart conditions or high blood pressure, or sensitivity to loud sounds. You are responsible for the use of your best judgements when deciding to experience our products. THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE are not wheelchair or handicapped accessible. However, THE RIDE, LLC does try to accommodate passengers of all abilities, when possible. Disabled passengers would need to be able to ascend and descend 4 steps to board and deboard the bus, with assistance from members of their party. For liability reasons, THE RIDE, LLC staff is not allowed to assist, except in emergency. Folding wheelchair storage can be accommodated onboard or at the box office, depending on available space.