Welcome, 2017! It’s THE RIDE here, with some thoughts about New Year’s resolutions. I love all that the New Year represents: new beginnings, fresh opportunities, and the chance to make everything just a little bit better. And while I’m proud of all that I’ve accomplished so far in my quest to provide innovative ways to experience the sights of New York City, I’m excited to do more. And so for 2017, I resolve to make more people happy.

Wow, you might say. That’s an ambitious goal for a sightseeing bus, even for a handsome, multi-million dollar, custom-built motor coach like yourself. How are you going to do that?

It’s simple, I would respond, I’m going to lower prices on both THE RIDE and THE TOUR. Making these NYC experiences more affordable will mean that more people—both visitors to the Big Apple and longtime New Yorkers—can enjoy these unparalleled, critically-acclaimed journeys through the city streets.

Scientific research shows that spending money on experiences leads to greater happiness than spending money on material possessions. So since my new low prices will allow more people to enjoy all the fun that THE RIDE and THE TOUR offer, more people will be happy! Whether they are with a group of family or friends, or traveling by themselves, they’ll make special memories that will last a lifetime.

How low can I go? Here’s the exciting news: prices for THE RIDE will be reduced from $74 to $55, while the cost of THE TOUR will go from $45 to $35. Those are amazing savings! Enough for you to invite an extra person along with you—and spread the happiness this year!