Every year thousands of people gather on the street and around the television to watch the Macy’s Thanksgiving Day Parade. The parade dates all the way back to 1924 when the first parade filled with Macy’s employees dressed in all manner of entertaining costumes paraded down the street to draw customers into Macy’s department store. It may have started as marketing but it captured the attention and imagination of all those watching and grew to the Monolith that it is today. You can read more of the story here. After you watch the modern day parade you can take a modern day bus tour with The RIDE. Get your tickets here!
SAFETY ADVISORY: THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE COULD AGGRAVATE CERTAIN HEALTH CONDITIONS. The experience involves motion, sideways seating on the bus, constant starting and stopping, loud music, sounds effects, theatrical and strobe lighting, multiple television screens, and virtual reality moments specifically on THE DOWNTOWN EXPERIENCE. There is also a simulation which involved floor shaking, sudden tilting and jarring actions, in addition to loud sounds and flashing lights. THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE are not recommended for guests with motion sickness or dizziness, sensitivity to strobe or other lighting effects, back, neck, or similar physical conditions, heart conditions or high blood pressure, or sensitivity to loud sounds. You are responsible for the use of your best judgements when deciding to experience our products. THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE are not wheelchair or handicapped accessible. However, THE RIDE, LLC does try to accommodate passengers of all abilities, when possible. Disabled passengers would need to be able to ascend and descend 4 steps to board and deboard the bus, with assistance from members of their party. For liability reasons, THE RIDE, LLC staff is not allowed to assist, except in emergency. Folding wheelchair storage can be accommodated onboard or at the box office, depending on available space.