COUTURE FASHION WEEK & THE RIDE

WEDNESDAY, FEBRUARY 13, 2013

THE EVENT: The launch of the “COUTURE & LUXURY FASHION TOUR”

THE DATE: Wednesday, February 13

THE FIRST: The partnership between Couture Fashion Week and THE RIDE

THE CEOs: ANDRES AQUINO, designer and producer of Couture Fashion Week New York, and RICHARD HUMPHREY, President of THE RIDE

THE SIZZLE: THE RIDE will take a gorgeous group of models, photographers and the CFW creative team to the Streets of New York City

THE FABULOUS RESULT: FLASH FASHION SHOWS & PHOTO SHOOTS

2:15 pm BROADWAY- 46th Street between Broadway and 7th Avenue
2:45 pm THE FASHION DISTRICT at Seventh Avenue and 39th Street, at the famous NEEDLE AND BUTTON SCULPTURE
3:30pm SOHO – at the fashionable corner of West Broadway and Broome

THE FLASH FASHION SHOWS: The press and the public will await the couture team at each stop with their cameras and cell phones ready to shoot and report. A team of models will step out of the bus at each destination for a brief fashion show for the people on the street.

THE DESIGNERS: Fashion will be by Andres Aquino, hair by Elie Esper, and makeup by Lancome directed by Tarek Abbas.

THE SOCIAL MEDIA CAMPAIGN: In partnership with Berkeley College, CFW will also conduct a social media campaign to drive turnout at each stop, carried out by Berkeley students.

THE FUTURE COUTURE RIDES: Upcoming Couture & Luxury Fashion Tours will take tourists on an unforgettable journey to iconic fashion landmarks, along selected fashion routes covering the Fashion District and upscale and popular luxury shopping destinations. The Couture & Luxury Fashion Tours will also include trunk shows and pop-up fashion shows.

THE QUOTE: “I am very excited about this new project in partnership with THE RIDE because it follows our core philosophy of bringing fashion to the people,” says producer Andres Aquino. “It celebrates New York as the Fashion Capital of the World. People come to New York for fashion and this is a beautiful fashion experience that follows the tradition we have followed since 2005, with Couture Fashion Week now in its 17th season.”

ABOUT THE RIDE: THE RIDE is a groundbreaking one-of-a-kind entertainment experience that turns the streets of New York into a stage – and the guests have front row seats. New York City’s critically acclaimed theatrical experience comes to life in the heart of Times Square, part tour and part show. With stadium seating, 40 monitors, 3,000 LED lights, and surround sound, THE RIDE is the world’s only moving theater. THE RIDE’s ensemble cast of singers, dancers, musicians, actors, and comedians are discovered along a 75-minute journey through Times Square and midtown Manhattan. The iconic landmarks of the city unfold before the eyes of audience members facing sideways out of floor-to-ceiling glass windows, delivering unparalleled panoramic and vertical views of Manhattan. The Today Show agrees that The Ride is “the hottest way to see New York.” The Ride is proud to announce its innovative collaboration with Couture Fashion Week. More information at www.ExperienceTheRide.com

ABOUT COUTURE FASHION WEEK: Couture Fashion Week, established in 2005, brings couture and luxury designers from around the world to present their collections on the runway in New York in selected upscale venues in front of press, socialites, fashionistas and upscale boutique buyers. Tickets and participation information at www.CoutureFashionWeek.com