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CEO / CCO & Award-Winning Author/Director RICHARD HUMPHREY Anticipates & Celebrates THE RIDE’S 800,000th Rider, August 30, 2018.

 “THE RIDE takes full advantage of the natural excitement of New York City,
its eclectic inhabitants and electric atmosphere.”
-Forbes

“THE RIDE is a spectacular immersive and interactive entertainment experience that moves you through
Midtown Manhattan as an ever-changing show featuring actors, performers, and New York citizens unfolds before you.
Each vehicle features over 3,000 LED lights, 40 video screens, an IMAX Theater’s worth of audio equipment,
cutting-edge speakers and “floor-shaker” sound system technology that
emulates everything from passing subways to a thumping nightclub.”
-Promenade Magazine

“One of the most fascinating aspects of THE RIDE is how everyone becomes a performer in the experience, both inside and outside the bus. Written and directed by Richard Humphrey, THE RIDE is a piece of careful choreography that takes the city streets as its stage.  The fun is contagious.  The energy and enthusiasm overflows.  This is a phenomenon that could happen only in New York.”
-Stage and Cinema

“Take THE RIDE.”
-Wall Street Journal

On Thursday, August 30, 2018, THE RIDE’S Award-Winning CEO/CCO and Author/Director, RICHARD HUMPHREY, will be at the 42nd Street Boarding Location of his $2,000,000 Bus to greet THE RIDE’S 800,000th Rider.

Eight hundred thousandth Rider!

Established October 15, 2010, Re-Launched April 15, 2014 and drenched in acclaim and awards, Mr. Humphrey’s cutting-edge experiential entertainment break-through, game-changing family of products have expanded to several casts and over 150 employees as he prepares for a London RIDE, a Texas RIDE and a Tokyo RIDE while continuing to scout Paris, Boston, Dublin, San Francisco, Hong Kong, and Dubai.

THE TOUR powered by THE RIDE, which launched four season’s ago, has financially out-performed all of Mr. Humphrey’s expectations as well his Board of Director’s wildest dreams.

Mr. Humphrey’s THE RIDE Holiday Edition is preparing for its 7th Iconic Season.

His RIDE In Masquerade launched its 5th Autumn Season on Monday, October 2, 2017 after which it sold out; almost instantaneously.

THE DOWNTOWN EXPERIENCE powered by The Ride is a multi-media historical adventure with a Storyteller’s on-board narration highlighted by the magic of six Virtual Reality Visualizations (enhanced with the magic of the TimeLooper virtual reality app) and including on-location time-travel back to the inauguration of George Washington in 1789.

THE RIDE, THE TOUR powered by The Ride, THE RIDE Holiday Edition, THE RIDE In Masquerade and THE DOWNTOWN EXPERIENCE powered by The Ride have all been written and directed by Mr. Humphrey.

These are the greatest shows on wheels.

THE AVALANCHE of AWARDS
Just awarded its SIXTH TripAdvisor® Certificate of Excellence Award and the RTO Summit’s COOLEST NEW PRODUCT, THE RIDE has also been inducted into THE TripAdvisor® HALL of FAME; an accolade reserved for less than 1% of the worldwide Travel-Related Corporations reviewed by TripAdvisor’s® 60 million members and 140 million visitors.  Also honored with a nomination for Broadway’s coveted Drama Desk Award in the prestigious Unique Theatrical Experience Category and named the Third Most Successful Youth-Primed Attraction in New York City by FODOR’S Travel, THE RIDE has most recently been nominated for THE CONCIERGE CHOICE Award in the BEST TOURIST ATTRACTION category.  THE RIDE has also been declared one of the Top 8 Must-Attend Wild & Wonderful Spectacles in New York City by NewYork.com who also named THE RIDE’S Gold Star Tour Guide, RORY LIPEDE, as the Most Entertaining Tour Guide in New York. The New York City phenomenon began this year by winning The Culture Trip’s Favorite Award as the Must-Take NYC Tour and being named “the most exciting entertainment experience to ever hit New York City” by VIATOR. All of this homage and accompanying critical acclaim has led to THE RIDE becoming the singularly most requested ticket at Travel Agents’ offices all over the country.

Tickets
The Ride / The Tour / The Downtown Experience
Individual Tickets:
ExperienceTheRide.com
1-212-221-0853

Group Tickets:
646-661-7699  x168

FASTEN YOUR SEAT BELTS.
“Fasten your seat belts and embrace the city.  THE RIDE is a shared experience and something to be talked about.  It takes on a cinematic aura.  This is, after all, how movies and Broadway shows work.  While walking down a street, someone breaks into song and dance, just as strollers do here.   On THE RIDE you watch the passersby look in pleasure at the theatrical indulgence of the performers on the sidewalk; you almost expect them to join in.   Quite a few conversations started on the sidewalk as the bus rocked by.   The street is quite a RIDE.   All motor coaches should be built this way.”
-New York Times

THE RIDE IS INGENIOUS.   IT’S LIKE WATCHING A MOVIE.
“There’s a show on every corner in New York and that fact has been woven ingeniously into THE RIDE, a new sightseeing experience proudly wheeling around and through Manhattan.  THE RIDE rolls on vehicles pimped-out in razzle-dazzle.  What makes THE RIDE so unique is its street performers positioned strategically along the bus route who get in on all the action.  Their moments are charming and delightful.  Even if you know the city, you haven’t seen it from this panoramic view.   It’s like watching a movie unfold live.  THE RIDE lets you see the city with fresh eyes.”
-Joe Dziemianowicz, NY Daily News

A ROCK STAR BUS ON STEROIDS.
“Listen my children and you shall hear of the midnight ride – not of Paul Revere – but of the new bus THE RIDE.  Three new, custom-built, amped-up, rock-star-sized buses, the tallest allowed by federal law, with three rows of stadium seating facing massive windows.  Each costs $1.25 million with an IMAX Theater’s worth of equipment — 3,000 LED lights, 40 video monitors emulating even subway sounds.  With New York City as a stage, THE RIDE is a sightseeing bus on steroids.”
-Cindy Adams, New York Post

Richard Humphrey Has Conceptualized What The Future of Tour-Bus Entertainment Will Be Like In NYC And Far Beyond.

“The Ride has become a staple of the Big Apple, so much so, that the company’s cutting-edge buses are an EXPECTED presence in the streets of MIDTOWN MANHATTAN.  They have become as much a fabric of the tourist industry as Madame Tussaud’s.

However, CEO/CCO, Richard Humphrey doesn’t like to sit back and have his product become stale.  He continues to diversify and conceptualize what the future of tour-bus entertainment will be like in NYC and beyond.  His efforts have led to several acclaimed incarnations and experiences of this traveling phenomenon.  First, there’s the flagship property, The Ride, which has become so culturally significant that it was featured on The Simpsons, which is perhaps the hallmark of acceptance.  

The Tour is the company’s second project; a sightseeing adventure with a navigator and a slew of multimedia offerings that magically enhance the experience.  

Mr. Humphrey’s latest offering is The Downtown Experience, a 90-minute exploration of lower Manhattan that utilizes Virtual Reality technology to bring the extremely important history of this neighborhood to life. It is a multimedia EXPERIENCE through the birthplace and once again the thriving pulse of New York City, which is Downtown, south of Canal Street.  Except in this particular case, it is very different from The Ride because it’s not based on the street being the stage.  

As Mr. Humphrey said in a recent phone interview, ‘The big difference — because I always like to push the technology forward — is that it’s enhanced with virtual reality, so during the course of the adventure, we’ll have some moments where you’ll put on your headsets.  And everybody aboard will go back and experience monumental moments in history.’  

The Virtual Reality component of The Downtown Experience has presented some welcome challenges as well.  

As Mr. Humphrey shared, ‘I had to come up with a solution with my team of how we could seamlessly launch this virtual reality simultaneously on all 49 headsets, so we’ve got a patentable app that is now able to do that,’ he said.  ‘I think that that really makes the adventure seamless because the Storyteller can announce, ‘All right, ladies and gentlemen, put your headsets on, and let’s go to Gen. George Washington’s inaugural, 1789.’   And then we transform through CGI the Federal Plaza into the actual landscape architecturally of how it looked in 1789.’

And then, of course, it becomes a costume drama in 360 green screen with 300 actors in period costumes and, of course, the star, General George Washington, crossing through the plaza.”
-John Soltes, Hollywood Soapbox