The 2018 Concierge Choice Awards Nominate as The Best Tour in the World’s Best City
“Fasten your seat belts and embrace the city. THE RIDE is a shared experience and something to be talked about. As a Tour it takes on a cinematic aura. This is, after all, how movies and Broadway shows work. While walking down a street, someone breaks into song and dance, just as strollers do here. On THE RIDE you watch the passersby look in pleasure at the theatrical indulgence of the performers on the sidewalk; you almost expect them to join in. Quite a few conversations started on the sidewalk as the Bus rocked by. The street is quite a RIDE. All Tour Buses should be built this way.”
-New York Times
“Let’s start from the fact that THE RIDE operates with a sense of humor. And to recalibrate myself to a different kind of live entertainment, I bought a seat. While regional theatres, operas and orchestras collapse, I’ll take THE RIDE.”
-Wall Street Journal
“The Ride continues to set itself apart as a force to be reckoned with. It is nothing short of awesome!”
-New York Theatre Guide
“THE RIDE has done it! It is an extraordinary experience. As a successful experiential branding event, it takes full advantage of the natural excitement of New York City, its eclectic inhabitants and electric atmosphere. Who knew a bus RIDE could help a jaded, seen-everything New Yorker see the city in a whole new light?”
-FORBES
“THE RIDE is a pectacular immersive and interactive entertainment experience that moves you through Midtown Manhattan as an ever-changing show featuring actors, performers and citizens as it unfolds before you. Each vehicle features over 3,000 LED lights, 40 video screens, an IMAX Theatre’s worth of audio equipment, cutting edge speakers and “floor-shaker” sound system technology. Spectacular!”
–Promenade Magazine