THE OLYMPIAN EXPANSION OF THE RIDE – NEW YORK’S MULTI-MILLION DOLLAR SPECTACULAR TRAVELING THEATRES CREATED FOR GROUP EXHILIRATION – THE THIRD SEASON STARS THE Fazzino RIDE, Designed by Internationally Renowned 3-D Pop Artist CHARLES FAZZINO.
SEE NYC THROUGH THE AWARD-WINNING ARTIST’S WHIMSICAL, AMUSING & ORIGINAL EYES
OFFICIAL UNVEILING & OPENING NIGHT RIDE MAY 3rd
Los Angels hosts The Universal Studios Hollywood Tour. Leavesden, near Watford, Hertfordshire, England just opened The Warner Brothers Studio Tour – The Making of Harry Potter. And now, new CEO/President Richard Humphrey is about to launch the Third Season of New York City’s spectacular phenomenon known as THE RIDE with the introduction of new motor coaches, a new cast, new themes, new management and a new Box Office located at Madame Tussauds on 42nd Street in Times Square. The star of the Third Season is THE Fazzino RIDE, a new gigantic rolling theatre designed by the Internationally renowned 3-D Pop Artist, Charles Fazzino.
ABOUT THE Fazzino RIDE
THE Fazzino RIDE has been designed as a visually choreographed piece of kinetic art that will feature new interactive content and street performances allowing the passengers to view New York City through the beloved 3-D artist’s whimsical, original and amusing eyes from their front row stadium-style seats that offer an exhilarating 4-D view. Mr. Fazzino has created a special design wrap for the motor coach making THE Fazzino RIDE a 75-minute moving work of interactive art. Directed by Richard Humphrey, THE Fazzino RIDE features original content and videos of Fazzino’s universally recognized New York 3-D paintings that jump to life on the forty interactive screens aboard. THE Fazzino RIDE also features original music written by Patrick Noth and a new cast of specialty performers who entertain along the 4.2 mile journey through mid-town Manhattan.
THE LIMITED RUN
THE Fazzino RIDE’s limited run (May 4th – September 3rd) will parallel Mr. Fazzino’s Olympic duties as the Official Artist of the 2012 Games in London.
ABOUT THE RIDE
THE RIDE has become the singularly most requested ticket at Travel Agents’ offices all over the country. The concept is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world. THE RIDE’S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE. The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These multi-million dollar coaches are equipped with surround sound, LED lighting and 40 video screens. They are, in essence, rolling state-of-the-art theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. At the end of the tour, each motor coach’s cargo is encouraged to participate in a rousing rendition of “NEW YORK, NEW YORK”. They do. Big time. With a soundtrack and reverberating karaoke microphones. You can hear them all over Times Square as they pull in to the finish. Rock stars, all. The rapture of THE RIDE is the metamorphosis it delivers. You get on the bus a tourist. You get off the bus a state-of-the-art New Yorker.
Now add to the mix Charles Fazzino, the official artist of the Olympics, the NFL and the Superbowl who’s internationally acclaimed and collected 3-D Pop Art is breathtaking in its fantastical interpretations of world events such as New York City.
ABOUT THE UNVEILING
THE Fazzino RIDE is a stunner. It will be officially unveiled on Thursday, May 3rd at The Barrington Gallery of London Ltd. (572 Fifth Avenue – between 46th and 47th Streets). The Cocktail Reception will begin at 5:00pm. The cast of THE Fazzino RIDE will arrive at 6:00pm. The official unveiling of this artistic achievement will take place at 7:00pm. Then. As the lights of New York begin to promise the evening’s events, THE Fazinno RIDE will invite 49 fortunate New Yorkers to experience what the rest of the world’s visitors already know is the most exhilarating opportunity on the streets of Manhattan. THE RIDE!
ABOUT CHARLES FAZZINO
Charles Fazzino, graduate of the School of Visual Arts in New York City, is one of the most popular and highly-collected pop artists of all time. During his more-than-thirty years as a pop artist, he has inserted his unique, detailed, vibrant, and three-dimensional style of artwork into the very fabric of popular culture. Fazzino’s artworks are exhibited in hundreds of museums and galleries in more than twenty different countries. He has received many private and important commissions and has been selected as the official artist for festivals and events all over the world. Charles is often referred to as a pop culture historian because of the breadth of his work and the way it touches his collectors and captures the best parts of their contemporary lives. His legacy will mark him as part of the next generation of famous pop artists as he follows the paths originally forged by pop art pioneers such as Andy Warhol, Keith Haring, Red Grooms, and Robert Rauschenberg.
Special Events, Commissions, and Museum Exhibitions
2009/2010 American Airlines JFK Terminal
2010 Fort Lauderdale Centennial Celebration
Super Bowls XXXV-XLVI
Museum of Art, Fort Lauderdale
Norman Rockwell Museum
Baseball Hall of Fame and Museum
2004 GRAMMY Awards
National Art Museum of Sport
2009 Ellis Island – Medal of Honor
2005-2007 Belmont Stakes
2005, 2006 CMA Awards
Olympic Games (2000-2012)
2006-2011 Daytime Emmy Awards,
2008-2010 President’s Council on Physical Fitness
2008 Andy Roddick Foundation
8 Major League Baseball All-Star Games
2007, 2008 NHL All-Star Game
2006, 2010 Winterfest Boat Parade
2009 Pori Jazz Festival
“It wasn’t your imagination, New York City really was more crowded last year. A new report shows 50.5 million tourists visited the Big Apple last year, 3000,000 more than Mayor Bloomberg announced in December and significantly more than the 48.7 million the city drew in 2010. NYC & Company CEO George Fertitta attributed the rise to the ‘unseasonably warm weather during the last two weeks of the year,’ but a deeply embedded source told us that the spike has everything to do with THE RIDE, a bus tour that takes everything that makes New York, New York, and kicks it into overdrive.”
-New York Magazine
“Fasten your seat belts and embrace the city. This is a shared experience and something to be talked about. All tour buses should be built this way.”
-New York Times
“It rocks. It rolls. THE RIDE offers surprises around every corner.”
“The hottest way to see New York.”
“INGENIOUS! Seeing the city from this panoramic view is like watching a movie unfold live. DELIGHTFUL!”
-NY Daily News
“THE RIDE is a sightseeing bus on steroids.”
-Cindy Adams, NY Post
“It wound up living up to all of my wildest dreams.”