JUDY JACKSINA COMPANY, INC.
Publicity / Public Relations / Marketing
(617) 327-3463 (646) 286-0745
For Immediate Release, Please
New York’s Award-Winning, Multi-Million Dollar,
State-of-the-Art, Electronically-Interactive Phenomenon
The Coolest Travel Product of 2015
(New York City, Nov. 2015) The NAJ Group’s (North American Journeys, Inc.) 2015 RTO (Receptive Tour Operators) Summit in Orlando, Florida this week was the occasion for the presentation of their now highly anticipated “COOLEST NEW PRODUCTS” Awards.
New York’s award-winning, multi-million dollar, state-of-the-art, electronically-interactive phenomenon, THE RIDE led the pack.
But just what is “COOL” anyway?
As one the Selecting Judges explained, “COOLNESS is classically defined as something that is fashionable and impressive at the same time.
With THE RIDE being singled out first, there were four other products honored as well: The Louisville CVB—The Urban Bourbon Experience, The North River Lobster Company, SPEEDVEGAS and The Wild Walk at the Wild Center in the Adirondacks.
North American Journeys, Inc.
Founded in 1992 by Jake Steinman, North American Journeys Inc.’s primary focus is on marketing tourism within the United States and Canada. The company’s
TourOperator.com portal is actively used by more than 3,400 international and domestic tour operators each and every month.
The RTO Summit
NAJ Group has an ongoing informational relationship with all major receptive operators. Over 600 RTO’s from 80 companies are among the 3,500 registered buyers that use www.thetouroperator.com website and read their newsletters and blogs. NAJ Group also produces the NAJ Trax™ Reports, the only research that tracks overseas room night production among 14 leading receptive tour operators. The NAJ Group leverages their relationships to recruit RTO’s that work with all international source markets worldwide.
THE RIDE is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled RIDERS around the most fascinating city in the world. THE RIDE’S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of its trove of awards and acclaim. This brainstorm has resulted international acclaim, sold-out performances and the most talked about innovation in both the entertainment and attraction industries. A favorite of both native New Yorkers and visiting tourists, THE RIDE is preparing for its 400,000 RIDER.
The Avalanche Of
THE RIDE’S Previous Awards
THE RIDE is about to have a history-making 4th Iconic Holiday Season. The Broadway Tourist Phenomenon has been breaking it’s own Box Office Records weekly and is poised to do even better for the next three weeks of sold-out shows and accolades aplenty. Now entering it’s Sixth Sold-Out Season and about to sell a ticket to it’s 400,000th RIDER, the multi-million dollar, state-of-the-art, electronically-interactive FLEET of motor coaches has recently been awarded its FIFTH TripAdvisor® Certificate of Excellence Award which was immediately followed by its induction into THE TripAdvisor® HALL OF FAME; an accolade reserved for less than 1% of the worldwide Travel-Related Corporations reviewed by 60 million members and 140 million visitors. THE RIDE has also been honored with a nomination for the 58th Annual Drama Desk Award in the prestigious Unique Theatrical Experience Category and a 2015 CONCIERGE Choice Award in the Best Tourist Attraction category. Named the Third Most Successful Youth-Primed Attraction in New York City by FODOR’S Travel, THE RIDE was also just recently declared one of the Top 8 One-of-a–Kind Must-Attend Wild and Wonderful Spectacles in New York City by NewYork.com. NewYork.com also named THE RIDE’S Gold Star Tour Guide, RORY LIPEDE as the Most Entertaining Tour Guide in New York. A brainstorm of design, THE RIDE has become the singularly most requested ticket at Travel Agents’ offices all over the country. The Broadway critics have delivered raves, as have audiences and celebrities.
As Tokyo, San Francisco, Los Angeles, Las Vegas, Boston, London, Hong Kong, and Dubai are currently being considered and scouted; ticket sales in New York are up 87% since August 11, 2011 when now CEO/CCO, RICHARD HUMPHREY, was brought in as the S.W.A.T. Team to resuscitate an entrepreneurial idea that was promising but struggling.
Catching up to THE RIDE’S prosperity is THE TOUR. Introduced by THE RIDE on March 23, 2015, THE TOUR is a 90-minute touring event which is becoming “the thing to do” for as many New Yorkers as their guests from out of town.