Recently acquired by a new owner that is funded by a number of investors, including Apple Core Holdings (a diversified owner/operator of hotels, attractions and events in New York City), Massachusetts gubernatorial candidate, Jeffrey McCormick (a Boston venture capitalist) and Richard Humphrey (THE RIDE’S award-winning CEO/COO); THE RIDE has emerged as New York City’s most unique Tour of Midtown’s iconic landmarks. Described byPromenade Magazine as “a spectacular immersive and interactive entertainment experience that moves you through Midtown as an ever-changing show featuring actors, performers, singers, dancers and Manhattan citizens unfolds before your eyes as you sit in stadium style seats inside a state-of-the-arts motor coach which features over 3,000 LED lights, 40 video screens, an IMAX Theatre’s worth of audio equipment, cutting-edge speakers and floor-shaker sound system technology;” THE RIDE also boasts two on board Hosts brilliantly skilled at delivering the most delicious facts and histories of this Nation’s most famous destination points. Times Square, the Bank of America Tower, the Chrysler Building, Grand Central Terminal, the NYC Library, historic Bryant Park, Radio City Music Hall, 50 Rockefeller Plaza, Sixth Avenue’s Skyscraper Alley, Carnegie Hall, the Hearst Tower’s Atrium, and Columbus Circle are all creatively introduced to THE RIDERS in such exciting terms that an entire cast of players is recruited in the process.
The performing cast seemingly springs from out of the crowded Manhattan streets that have now become the stage on which the story of New York is played out for the stunned and delighted RIDERS. THE RIDE has become a magnate for retail ticket sales with a demographic evenly divided between New Yorkers and Out-of-Town guests. After four sold-out seasons THE RIDE is awaiting its 200,000 RIDER. THE RIDE’S multi-million-dollar motor coaches depart from the most accessible corner in the world; 42nd Street and Eighth Avenue – only 15 feet away from the Box Office that is located right inside the famous ground-floor Lobby of Madame Tussauds on 42nd Street between Broadway and Eighth Avenue. The motor coaches, the tallest allowed by Federal Law, leave 42nd Street over 30 times a week during their Monday through Sunday playing schedule, introducing the exhilarating view of New York through their massive floor-to-ceiling windows which promote a floating sensation over the world’s largest stage – Manhattan.
The 2014 Holiday Schedule is almost sold-out. A substantial number of additional HOLIDAY RIDE’S will be added shortly to accommodate the demand of shoppers and Broadway theatre goers who include THE RIDE in their Holiday plans and as gifts for family and friends. Gift Cards are snapped up year-round with a natural spike in November. Special Group Rates for groups of ten or more are available with significant joy applied to those Groups celebrating special occasions. This year THE RIDE has hosted more than one wedding. An intriguing surge in CORPORATE CUSTOMIZED RIDES was enthusiastically welcomed last season. This is the fastest growing department at THE RIDE Offices in New York; as many “Design Corporate Rides” are individually built for the staffs of some of the largest businesses in the world. Plans are underway for an aggressively creative expansion of the brand to several other cities, nationally and internationally; San Francisco, Los Angeles, Las Vegas, Boston and London are in the wings. Most recently honored with a nomination for the 58th Annual Drama Desk Award in the prestigious Unique Theatrical Experience Category, THE RIDE has just been awarded its fourth TripAdvisor® Certificate of Excellence Award. FOURTH. In the meantime THE RIDE’S staff, cast and crew prepare to meet their 200,000 RIDER.
QUICK FACTS ABOUT THE RIDE
-80 to 90 performers, technicians, drivers, box office treasurers and administrators get THE RIDE rolling every day of the year (except Christmas Day).
-18 New York actors alternate in the On-Board roles of RIDE OPERATIVES Scott and Jackie.
-THE RIDE motor coaches measure over 13 feet high, 45 feet long and 8 feet wide. They are as tall as the Federal Government allows on the Streets of Manhattan.
-The interiors of the vehicles/motor coaches were gutted and rebuilt to include three rows of stadium-style seating.
-Every motor coach has fiberglass molds so unique, three are now patented in Washington DC.
-Every motor coach contains thousands of miles of wire and 9 tons of HVAC capacity – enough to heat or cool 9 suburban homes.
-More than 3,000 LED lights, 40 video screens, a surround-song system and floor-shaker technology in each motor coach can emulate the feel and sound of everything from a Subway passing underneath to the inside of a nightclub.
-The motor coach’s external speakers and lighting allow RIDERS and on-board performers interact with THE RIDE’S street performers as well as anyone else they pass on the street.