“THE RIDE will soon be making stops in the eighteenth, nineteenth, twentieth and twenty-first centuries.” -Richard Humphrey CEO/CCO, The Ride LLC
THE RIDE Embarks on its Seventh Season in New York with
A New Partner
A New Production
A New Dimension of Experiential Entertainment
A New Reality
A New Website
A New Ticketing Platform
A New Addition to The Brand:
THE DOWNTOWN EXPERIENCE Powered by THE RIDE
A VIRTUAL REALITY RIDE, THE FIRST EVER IN THE WORLD
A Groundbreaking Immersive Initiative That Will Virtually Transport You To New York’s Most Spellbinding and World Changing Moments
The World Premiere
MARCH 3, 2017
The Award-Winning Times’ Square attraction juggernaut, THE RIDE, has chosen TimeLooper, a global Virtual Reality platform, to create unforgettable VR moments in New York’s history to be scripted into its new timeless production, THE DOWNTOWN EXPERIENCE, Powered by THE RIDE which will have its World Premiere on Friday, March 3, 2017.
While continuing to scout and negotiate with City Councils and Zoning Boards in Boston, Dubai, Dublin, Hong Kong, Las Vegas, London, Paris, San Francisco and Tokyo, CEO/CCO Richard Humphrey and President/CRO Dan Rogoski have chosen historic Downtown Manhattan for the next revolutionary version of the Internationally acclaimed phenomenon.
DOWNTOWN EXPERIENCE, Powered by THE RIDE will present the world-changing iconic events of a neighborhood that gifted FREEDOM to every other country on Earth.
From the minute President George Washington was sworn in on the second balcony of Federal Hall at 29 Wall Street on April 30, 1789 the new Americans went to work. They laid out the streets, built bridges, libraries, universities, ships, railroads, tunnels, hospitals, theatres, museums, churches, town houses, meeting halls and commercial concourses, survived fires, riots, epidemics and the weather, created Wall Street, organized unions, published newspapers, developed public education, public transportation and public housing. And all of this under the welcoming torch held high by the Statue of Liberty as she introduced millions and millions of people to Downtown Manhattan where the word FREEDOM was spoken in over forty languages
Downtown Manhattan is still the center of all that is possible.
It is now the stage for THE DOWNTOWN EXPERIENCE Powered by The Ride.
The Men Who Re-Invented The World
(L. To R.) George Washington (President USA), Thomas Jefferson (President, USA), Theodore Roosevelt (President, USA) and Abraham Lincoln (President, USA)
The Men Who Re-Invented The Live Experience
(L. To R.) Andrew Feinberg (Co-Founder, TimeLooper), Yigit Yigiter (Co-Founder & CEO, TimeLooper),
Dan Rogoski (President & Chief Revenue Officer, THE RIDE, LLC), Richard Humphrey (CEO/CCO)/Author/Director, THE RIDE LLC)
MARCH 3, 1925
MARCH 3, 2017
About The Downtown Experience Powered by The Ride
WORLD PREMIERE – MARCH 3, 2017
HISTORY – REVOLUTION – EVOLUTION
THE DOWNTOWN EXPERIENCE Powered by THE RIDE will begin at 200 Water Street overlooking the New York Harbor and explore the historic blocks of the Seaport and lower Manhattan – the very blocks where rough and tumble New York roared to life, struggled to be born into freedom and through freedom’s challenges evolved throughout the last two hundred years. THE DOWNTOWN EXPERIENCE looks forward to having you aboard the 21st century technological wonders that are THE RIDE’s patented traveling theatres on this audio/visual, personally narrated journey recreating New York’s downtown history and enhanced with the magic of Virtual Reality.
About Experiential Entertainment
What elevates a paid for “experience” to experiential entertainment? EXPERIENTIAL ENTERTAINMENT has a host of defining components including activity that encourages the viewer to enhance or alter the actual performance through his/her interaction and total immersion in the creative process. What makes this form of entertainment so engaging to audiences today as opposed to sitting reverently in the dark safely on the other side of the “fourth wall?” THE RIDE comes foremost to mind as a pioneer in this category. THE RIDE makes the street the stage and entices its audience to engage and to share in the invention of created moments along the journey of its mise-en-scene. Alchemy is derived from the true emotional engagement of THE RIDE’s audience evoking pathos, humor, complicity and a sense of community with the other unknown audience members throughout the performance. Each journey is made unique because of the contributions of its constantly changing audience.
“As TimeLooper builds and expands its platform and reach, innovative partners will be critical to accelerating customer adoption of virtual reality. We know of no player in the New York Tourism Industry as forward-looking and creative than The RIDE. They have continuously pushed the envelope on the definition of ‘immersive cultural experience’ since launching. We look forward to working with them on the next generation customer experience.” -Yigit Yigiter, Co-Founder and CEO of TimeLooper
Visit. Download. Time Travel. TimeLooper is a location-based platform that enables people to re-live the most amazing moments from a location’s history via virtual reality delivered right on their smartphones. TimeLooper’s open platform delivers a combination of content produced by TimeLooper’s award winning creative team and creative history buffs and virtual reality enthusiasts around the world. TimeLooper is currently available for time travel at historic locations in London, New York, and a UNESCO World Heritage Site in Turkey. TimeLooper’s mission is to transform incredible historical moments and intangible heritage into an immersive experience for tourists and local communities.
ABOUT THE RIDE
Just awarded the 2015 RTO Summit’s COOLEST NEW PRODUCT Award and its FIFTH TripAdvisor® Certificate of Excellence Award, THE RIDE has also been inducted into THE TripAdvisor® HALL of FAME; an accolade reserved for less than 1% of the worldwide Travel-Related Corporations reviewed by TripAdvisor’s® 60 million members and 140 million visitors. Also honored with a nomination for Broadway’s coveted Drama Desk Award in the prestigious Unique Theatrical Experience Category and named the Third Most Successful Youth-Primed Attraction in New York City by FODOR’S Travel, THE RIDE has most recently been nominated for THE CONCIERGE CHOICE Award in the BEST TOURIST ATTRACTION category. THE RIDE has also been declared one of the Top 8 Must-Attend Wild & Wonderful Spectacles in New York City by NewYork.com who also named THE RIDE’S Gold Star Tour Guide, RORY LIPEDE, as the Most Entertaining Tour Guide in New York. The New York City phenomenon began 2016 by winning The Culture Trip’s Favorite Award as the Must-Take NYC Tour and being named “the most exciting entertainment experience to ever hit New York City” by VIATOR. All of this homage and accompanying critical acclaim has led to THE RIDE becoming the singularly most requested ticket at Travel Agents’ offices all over the country. The concept is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world. THE RIDE’S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE. The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These unanimously acclaimed coaches are equipped with surround sound, 3,000 LED lights and 40 video screens. They are, in essence, rolling state-of-the-art theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. Each motor coach’s external speakers and lighting allow riders and on-board performers to interact with THE RIDE’S street performers as well as anyone else they pass on the street. THE RIDE is an EVENT whether you are on the bus or on the street. But it’s better on the bus. A fact mightily agreed upon by both Broadway critics and audiences alike. Established on October 15, 2010 and Re-Launched on April 15, 2014, THE RIDE is currently scouting Tokyo, San Francisco, Los Angeles, Las Vegas, Boston, London, Hong Kong, and Dubai as expansive markets. In the meantime, THE RIDE is planning the World Premiere of its breakthrough Virtual Reality DOWNTOWN EXPERIENCE that looks to expand the parameters of live experiential entertainment far beyond the wildest dreams of both its fans and its competitors.
ABOUT THE TOUR
On March 23, 2015 the producers of THE RIDE launched THE TOUR, “The New Generation of Sightseeing” where you luxuriate in climate-controlled comfort as you experience New York through an enormous glass wall and specially designed glass ceiling. THE TOUR hosts you with an informed, personable, licensed Navigator who has all the facts you want and more. THE TOUR is enriched with audio/visual support that frames the City and its glorious history in context and brings moments along the way to magical life utilizing THE RIDE’s patented technology. Discover the past, present and future of NYC through an immersive multimedia sightseeing adventure! With five departures daily from 45th and Broadway, THE TOUR’s $1.5 million state of the art motor coaches will immerse you in the greatest city in the world while plunging you into its exhilaration and excitement.
THE TOUR is a love letter to New York where EVERY SEAT is the BEST SEAT in the house.