DORI LUDWIG, Director of Brand Strategy, Will Launch THE RIDE’S Highly Anticipated Brand Amplifying Website
Midnight – September 22, 2016
The Cutting Edge PLATFORM Has Been Cohesively Designed To Considerably Advance THE RIDE’S Groundbreaking LIVE Award-Winning Experience
Internationally Acclaimed By Hundreds of Reviewers and Media Outlets THE RIDE Is America’s Premiere EXPERIENTIAL EXPERIENCE
The New PLATFORM Narrates The Brand’s Success So Succinctly That Ticket Sales Will Be Almost Incalculable
This is the Attraction Industry & Digital Technology’s Combined Future
THE RIDE always gets there FIRST.
DORI LUDWIG, THE RIDE’S Director of Brand Strategy, will launch the critically acclaimed Experiential Experience’s new website on September 22, 2016.
At midnight (EST) – when all groundbreaking, entrepreneurial and vital innovations bow.
Experiencetheride.com will encompass all of the rapidly expanding BRAND’S products, productions and partnerships in New York and throughout the world.
Not just a new website, the five world-renowned partners enlisted to build this digital and experiential historic event have done exactly that.
They have created a PLATFORM that elicits users to enter the Theme Park that is THE RIDE while guiding them through award-winning virtual reality, commanding content, intriguing loop holes and 360-videos that formulate a narrative that will unfailingly leave the web user wanting much more.
This is a revolutionary step for the entertainment side of THE RIDE’S initiative.
This new PLATFORM almost guarantees ticket sales on a level Hollywood Film Marketing and Rock Touring juggernauts will find impossible to ignore.
This is the Attraction Industry, the Entertainment Industry and Digital Technology’s combined future.
THE RIDE’S acclaimed agency partners are the most revolutionary in North America.
After delivering the most engaging user experience, Virtual Reality, 360 videos and instantly clasping the curiosity of the user, the new ticketing platform will optimize the best-in-class tracking and SEO capabilities to ensure THE RIDE is continuously re-looping users back into the PLATFORM to be engaged with the BRAND.
This is a breakthrough amalgamation of the classic audience/stage energy exchange that, when applied correctly, creates the kind of energy that EXPLODES financially at Box Offices worldwide.
“As we continue to grow and expand our portfolio of experiential entertainment that is revolutionizing the Tour and Travel industry, we are excited to be the leader in that space yet again, this time with our web technology, including Virtual Reality / 360 videos, custom built WordPress platform, and mobile-first approach”, said Dori Ludwig, Director of Brand Strategy at THE RIDE. “It is important that we share our cohesive brand story in a way that elevates us above the rest of the industry. We are insisting that our users return again and again to experience the BRAND that is THE RIDE as we continually offer a HOLISTIC BRAND EXPERIENCE like none other in the world.”
When the PRODUCT and the PLATFORM continue to incessantly fuel each other’s energy, the outcome is so explosive it inevitably blows all competition to bits.
THE RIDE will always get there FIRST.
ABOUT THE AGENCY PARTNERS
Working together with THE RIDE, ZOZI and 6S Marketing, Drive Digital is responsible for the design and development of the new web platform. Built using a custom implementation of WordPress, the new site is centered around the idea of making it easy for users to find out more information about THE RIDE and THE TOUR, as well as simply and quickly booking tickets for the experiences. “We set out to create a modern site that encapsulates the experience that the guests of THE RIDE will receive,” said Darren Maher, Creative Director at Drive Digital and the design lead for the project, “It’s such a unique adventure, we wanted to make sure that came across while leveraging the clear brand and strong assets we had to work with.”
ZOZI is the leading software provider and marketplace for the $125 billion tour and activity industry. “We are very excited to have ZOZI Advance powering THE RIDE’S operations,” said TJ Sassani, Founder & CEO of ZOZI. “Our ZOZI Advance software platform helps tour and activity operators grow their businesses and focus on a best-in-class experience for customers. For THE RIDE, it encompasses transportation ticketing, online and mobile bookings, customer communications, and in-person payments, representing the utmost security with our mobile EMV, PCI compliant chip card reader.”
THE RIDE will have three virtual reality / 360 videos on the new platform in order to really experience THE EXPERIENCE. “VR Networks is the leader of 3D virtual reality (VR) and 360 video production in New York City. We captured THE RIDE in VR using the latest and greatest camera technology along with proprietary software solutions from our partner Nokia Technologies,” enthused Gunnar Larson, President and CEO, VR Networks.
6S Marketing is a global digital agency that transforms businesses for the digital age. 6S Marketing has helped THE RIDE reach its target audience through several digital channels, managing campaign media placements, web analytics, and optimization strategies. In addition to media and digital strategy, 6S has collaborated closely with THE RIDE’s other agency partners – such as their web development team and online booking system – to ensure seamless interaction for online visitors and detailed tracking and measurement as visitors navigate THE RIDE’s groundbreaking site.
ABOUT DORI LUDWIG
An Internationally experienced Manager in Marketing and Advertising, DORI LUDWIG has previously served as Advertising and Digital Marketing Manager for Pirelli Tires, a Senior Account Executive at Centra 360 and G2 Worldwide and a Marketing Associate at Action Business Coaching. Her responsibilities included Corporate Goal Setting, Business Planning, Team Cultivation, Corporate Strategy, Business Development, Contract Negotiation, Financial Management and Forecasting, Budgeting, International Digital Marketing, 360 degree management of consumer marketing platforms, Website Management, Social Media Management, Video Production, Mobile Media Management, Creative Development, Analytics Assessment and eCRM development and management. She received her Bachelor of Science, Marketing from the Franciscan University of Steubenville.
ABOUT THE RIDE
Just awarded the 2015 RTO Summit’s COOLEST NEW PRODUCT Award and its FIFTH TripAdvisor® Certificate of Excellence Award, THE RIDE has also been inducted into THE TripAdvisor® HALL of FAME; an accolade reserved for less than 1% of the worldwide Travel-Related Corporations reviewed by TripAdvisor’s® 60 million members and 140 million visitors. Also honored with a nomination for Broadway’s coveted Drama Desk Award in the prestigious Unique Theatrical Experience Category and named the Third Most Successful Youth-Primed Attraction in New York City by FODOR’S Travel, THE RIDE has most recently been nominated for THE CONCIERGE CHOICE Award in the BEST TOURIST ATTRACTION category. THE RIDE has also been declared one of the Top 8 Must-Attend Wild & Wonderful Spectacles in New York City by NewYork.com who also named THE RIDE’S Gold Star Tour Guide, RORY LIPEDE, as the Most Entertaining Tour Guide in New York. The New York City phenomenon began 2016 by winning The Culture Trip’s Favorite Award as the Must-Take NYC Tour and being named “the most exciting entertainment experience to ever hit New York City” by VIATOR. All of this homage and accompanying critical acclaim has led to THE RIDE becoming the singularly most requested ticket at Travel Agents’ offices all over the country. The concept is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world. THE RIDE’S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE. The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These unanimously acclaimed coaches are equipped with surround sound, 3,000 LED lights and 40 video screens. They are, in essence, rolling state-of-the-art theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. Each motor coach’s external speakers and lighting allow riders and on-board performers to interact with THE RIDE’S street performers as well as anyone else they pass on the street. THE RIDE is an EVENT whether you are on the bus or on the street. But it’s better on the bus. A fact mightily agreed upon by both Broadway critics and audiences alike. Established on October 15, 2010 and Re-Launched on April 15, 2014, THE RIDE is currently scouting Tokyo, San Francisco, Los Angeles, Las Vegas, Boston, London, Hong Kong, and Dubai as expansive markets.
ABOUT THE TOUR
On March 23, 2015 the producers of THE RIDE launched THE TOUR, “The New Generation of Sightseeing” where you luxuriate in climate-controlled comfort as you experience New York through an enormous glass wall and specially designed glass ceiling. THE TOUR hosts you with an informed, personable, licensed Navigator who has all the facts you want and more. THE TOUR is enriched with audio/visual support that frames the City and its glorious history in context and brings moments along the way to magical life utilizing THE RIDE’s patented technology. Discover the past, present and future of NYC through an immersive multimedia sightseeing adventure! With five departures daily from 45th and Broadway, THE TOUR’s $1.5 million state of the art motor coaches will immerse you in the greatest city in the world while plunging you into its exhilaration and excitement. THE TOUR is a love letter to New York where EVERY SEAT is the BEST SEAT in the house.